If Diet Company Slogans Were Honest

Diet Companies are LyingTwas the week before Christmas and all through the mail, the diet companies shill programs guaranteed to fail.

It’s that time of year – diet companies try to convince us to join them before “the holidays”, or to make them our New Year’s Resolution and we are inundated with diet ads on social media, television, radio, and print. That means it’s time for this DancesWithFat traditional post

Please know that I’ve done almost all of these diets – most of which were prescribed by doctors – and it’s not my intention to criticize anyone who has done or will do them, just the people who sell them.   Without further ado:

Weight Watchers er, um, WW or whatever

Pay $1270 to lose 5 pounds in two years.

Eat our special Weight Watchers ice cream, don’t ask us how we got 4 grams of fiber into ice cream, you don’t want to know.

Those deceptive trade practice lawsuits?  Look, over there, it’s a shiny celebrity spokesperson!  (Results not typical)

Body Hatred – your gateway to the good life.

If you’re happy and you know it, we’ll fix that!


Uncontrolled anal seepage isn’t as bad as it sounds.  Really.

Spend $800.00 to lose 4 pounds – most of which will apparently leak out of your ass.

Jenny Craig/NutriSystem etc.

You aren’t capable of deciding when/if you’re hungry.  Just eat what we say when we say and don’t ask any questions.


Hilarious if it wasn’t horrifying!

We don’t know how it works, it could kill you, every single person in the trial regained weight, and it is addictive.  Sign up for our free trial!

Special K:

Tomorrow, tomorrow, I’ll wear Size Sassy, tomorrow, self-esteem is always a size away!

It’s not a diet, it’s a lifestyle change – you change to a lifestyle where you diet all the time.


Eat reconstituted soy protein five times a day, stop menstruating, and lose your hair – you’ll feel so healthy!

The same powder can be made into a shake, a pancake, or soup.  That’s not weird at all. It’s not a bug, it’s a feature, we promise!


Mmmmmm, laxatives!

Wait, our product is still legal?  Dude, that’s awesome!

At least you don’t have to drink it from a metal can anymore – but if you like that metallic edge to your chocolate sludge the can is still available.

Stomach Amputation Surgery

You could die. Or end up with horrific lifelong side effects. We have no idea what will happen, this is a total crapshoot.

If you want more information about the basis for these slogans check out https://danceswithfat.wordpress.com/2013/12/06/some-diet-company-questions/

If you have ideas for slogans, please feel free to leave them in the comments – maybe the diet companies will take us up on some of these!

Was this post helpful? If you appreciate the work that I do, you can support my ability to do more of it with a one-time tip or by becoming a member. (Members get special deals on fat-positive stuff, a monthly e-mail keeping them up to date on the work their membership supports, and the ability to ask me questions that I answer in a members-only monthly Q&A Video!)

Need some fat-positive end-of-year cheer? Here’s a playlist of re-vamped holiday songs that highlight things like the importance of fat-friendly seating, singing the praises of our amazing bodies, and just saying no to giving unsolicited weight-loss gifts. Enjoy!

Like this blog?  Here’s more cool stuff:

Body Love Obstacle Course

This e-course that includes coaching videos, a study guide, and an ebook with the tools you need to create a rock-solid relationship with your body. Our relationships with our bodies don’t happen in a vacuum, so just learning to see our beauty isn’t going to cut it. The world throws obstacles in our way – obstacles that aren’t our fault, but become our problem. Over the course of this program, Ragen Chastain, Jeanette DePatie, and six incredible guest coaches will teach you practical, realistic, proven strategies to go above, around, and through the obstacles that the world puts in front of you when it comes to living an amazing life in the body you have now.
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This is filled with thoughtful advice from the authors Jeanette DePatie, Ragen Chastain, and Pia Sciavo-Campo as well as dozens of other notable names from the body love movement, the book is lovingly illustrated with diverse drawings from size-positive artist Toni Tails.
Price: $9.99 softcover, $7.99 Kindle, ($6.95 + free shipping for DancesWithFat Members)

Non-Members click here for all the details and to register!

Book and Dance Class Sale!  I’m on a journey to complete an IRON-distance triathlon, and I’m having a sale on all my books, DVDs, and digital downloads to help pay for it. You get books and dance classes, I get spandex clothes and bike parts. Everybody wins! If you want, you can check it out here!  (DancesWithFat Members get an even better deal, make sure to make your purchases from the Members Page!)

Book Me!  I’d love to speak to your organization. You can get more information here or just e-mail me at ragen at danceswithfat dot org!

I’m (still!) training for an Iron-distance triathlon! You can follow my journey at www.IronFat.com .

If you are uncomfortable with my offering things for sale on this site, you are invited to check out this post.

9 thoughts on “If Diet Company Slogans Were Honest

  1. Noticed an article about WW saying yes to another round of Oprah. WTF ever!

    What ever happened to having your holidays THEN feeling guilty and being shamed for having “over-indulged”. Now you get admonitions and guilt trips before, during and after.

    Hey, I like Special K. with a little sugar and half and half. Tee hee hee (giggly twats on commercials) Thank You…

    1. There’s nothing quite like watching someone whose talent you used to admire hop into the Fatphobia-mobile and drive it straight into the nearest septic tank, is there?

  2. “Weight Watchers – if it wasn’t an effective diet, why would so many people rejoin YEAR AFTER YEAR AFTER YEAR?”

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