Funding Fatphobia With Kombucha?

fat shaming naturalNora Haefele was downing a bottle of The Bu Kombucha when she saw it — the message on the bottle.

“Health is our priority. The Bu supports and donates to organizations that fight obesity.”

At that moment Nora realized that, as a fat woman, she had inadvertently funded the oppression of fat people with her drink purchase.

After some quick research, I learned that it’s not just on the bottles. The Bu proudly discusses their fatphobia on the front page of their website:

“Health is our priority. We, at The Bu Kombucha, are passionate about doing our part to curb the unhealthy American addiction to sugar. The Bu is a low sugar, low-calorie beverage alternative that is delicious to drink any time of day.  No one should have to choose between good health and good taste! Sugar-sweetened beverages significantly influence obesity rates.Obesity is a risk factor for the development of diabetes and heart disease. The American Cancer Society says obesity is ‘clearly linked’ with breast, prostate and several other cancers.The Bu supports and donates to organizations that fight obesity.”

Let’s break this bullshit down.

You can read the rest of this piece here! 

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3 thoughts on “Funding Fatphobia With Kombucha?

  1. Excellent article. I hadn’t heard of this company but now I know to stay far, far away from them and their products.

  2. Yeah, I’m tired of people who still conflate weight and health, and some of those people are my friends! Thank goodness they rarely get into weight loss talk, but it still happens.

    1. You’d be surprised at how often weight loss is discussed in the lipedema groups on FB, especially the larger ones. So much so that I don’t like to visit them anymore.

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