Nora Haefele was downing a bottle of The Bu Kombucha when she saw it — the message on the bottle.
“Health is our priority. The Bu supports and donates to organizations that fight obesity.”
At that moment Nora realized that, as a fat woman, she had inadvertently funded the oppression of fat people with her drink purchase.
After some quick research, I learned that it’s not just on the bottles. The Bu proudly discusses their fatphobia on the front page of their website:
“Health is our priority. We, at The Bu Kombucha, are passionate about doing our part to curb the unhealthy American addiction to sugar. The Bu is a low sugar, low-calorie beverage alternative that is delicious to drink any time of day. No one should have to choose between good health and good taste! Sugar-sweetened beverages significantly influence obesity rates.Obesity is a risk factor for the development of diabetes and heart disease. The American Cancer Society says obesity is ‘clearly linked’ with breast, prostate and several other cancers.The Bu supports and donates to organizations that fight obesity.”
Let’s break this bullshit down.
My work is paid for by the people who get value from it (and not companies that are harm fat people for profit!) If you value my work, you can support my ability to do more of it with a one-time contribution or by becoming a member.
Like this blog? Here’s more cool stuff:
Wellness for All Bodies Program: A simple, step-by-step, super efficient guide to setting and reaching your health goals from a weight-neutral perspective. This program can be used by individuals, or by groups, including as a workplace wellness program!
Price: $25.00 ($10 for DancesWithFat members – register on the member page)
Book and Dance Class Sale! I’m on a journey to complete an IRONMAN triathlon, and I’m having a sale on all my books, DVDs, and digital downloads to help pay for it. You get books and dance classes, I get spandex clothes and bike parts. Everybody wins! If you want, you can check it out here!