A sex toy company created an ad featuring a fat woman in a bra, panties and fishnets with the caption “Make the right decision.” It turns out that people were not impressed with the idea a company would think it was ok to suggest that you should buy their toy rather than have sex with a fat woman.
Sex educator Sunny Megatron responded to their instagram post:
Considering the importance of body positivity and anti-shaming in the sex positive community, one would think you wouldn’t use these offensive tactics to get sales… Go rethink your marketing and your ethic
Others took up the cause
and the hashtag #DONTgetfifi was born. The company actually did make the right decision, pulling the ad and the instagram post.
I’m not going to spend a bunch of time talking about why this ad is so completely and totally fucked up because I think it should be blatantly obvious. I’m telling you this because today is Say Something Sunday
and I want to remind you that saying something often works. And not just on the target. In this case it worked swiftly and directly and the company took down the ad and instagram post. But saying something works in lots of other ways as well – many of which we never know about.
Other companies see this kind of thing happen and decide not to run fat-shaming ads. Fat people who aren’t sure if we deserve to be the but of jokes (spoiler alert – NO, WE DON’T) see these responses and get the message that they don’t deserve to be treated like this and that there are people standing up to this mistreatment. People who aren’t yet comfortable standing up to fat shaming see other people doing it and are encouraged to add their voices. And of course there’s the fact that it can empower us to engage in activism regardless of the outcome.
When we say something against injustices in the world we can’t know, or control, the results. The only thing we can control is our own actions. We are never obligated to say anything, and we may always choose to take a pass on activism for any reasons, but we can always choose to say something. So today I’d love for you to leave a comment about a time that you spoke up, and/or a time that you saw somebody say something against injustice and were positively affected by it.
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