I write about underpants a surprising amount on this blog. Typically it’s the phrase “I am the boss of my underpants, you can be the boss of yours.” By reader request I even designed a shirt about this, which is to say that I talk about it a lot.
As much as I talk about underpants I don’t think about them very often. Until a couple of ddays ago when bought some panties at Ye Olde Fat Girl Store. One pair of panties for 12.50. They had a 3 for $29 deal going on but, as is typical for me, the panties I wanted didn’t qualify. I’m not going to post a picture or anything because it’s not that kind of website but trust me they are cute panties and they seemed really expensive but I splurged (And my sincere apologies to my work colleagues who are reading this and would probably rather not think about my underpants.).
Anyway, later that day I was in the mall at a comparable store that doesn’t specialize in clothes for fatties and I saw a pair of panties that looked almost exactly like my most recent underwear acquisition. And they were $3.33. And they came up to an XL which, according to the chart, was one size smaller than my size. My CEO brain kicked in and asked – how does one size justify a 73% increase in price? I considered several options:
My panties just don’t use enough additional fabric to justify that kind of price increase.
Maybe they make more straight sizes than plus sizes? Except that I can’t look at the health section on CNN without hearing that over 60% of people are big fat fatties so shouldn’t our clothes be cheaper since we make up the majority of clothing buyers? Or is that number grossly exaggerated?
I’ve heard that plus size clothing lines struggle because fat women don’t like to buy themselves nice clothes. It’s been hypothesized that it’s because we have poor self-esteem or because we are always waiting to buy clothes until we lose weight. Maybe that’s true but I have a hard time believing that we don’t all buy panties. Even the panties on sale in the fat girl store were $9.60 per pair. Still a 66% increase.
So what’s the deal with my $12.50 undies? Because right now it’s looking like the stores that don’t want to stigmatize me want to price gouge me because they can. Because fat people need underpants. And if that’s what is happening, then it’s bullshit. If that’s not what’s happening – then I’m looking for an explanation.